Xenotar
Xenotar
Schneider Kreuznach, c. 1944, 5 elements
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The Xenotar lens created by Schneider Kreuznach Optik is arguably the least obscure name in the entire Serious Glass series. Owners of Rollei twin-lens cameras certainly know this name. Anyone who's ever shot a Graflex probably knows the Xenotar.
The Xenotar was the slightly sleeker, slightly faster cousin to Schneider's Xenar lens and was made steadily and reliably and in many flavors for many, many years.
All Serious Glass must have an equally Serious Name and we put forward that "ZEE NO TARR" wins. It just wins. It's a word that makes you want to say the word out loud - and probably in a corny robot voice. That is some strong juju for a word to have. Also, words that start with the letter X are are simply more awesome than other words - and someone at Schneider back in the day knew that.